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Pick what you're known for. Before AI picks it for you.

The Position Sprint: at most three weeks from what your market, ChatGPT and your buyers already say about you to one position your team can defend, and a full plan for where and how to put it to work.

€3,500 one-time, excluding VAT · three weeks at most

Three weeks, one board.

  1. 01

    Week 1. Ask the machines.

    And everything else: your market, how you position yourself today, the competitors you lose to, and the problems your buyers are really trying to solve. Plus what ChatGPT, Perplexity, Gemini and Google's AI Overviews already say about all of it.

    position-sprintexample0/8 done · max. 3 weeks
    week 1 · evidence3
    Market and competitorswho claims your space, in which words
    AI perception mapChatGPT names three rivals first, you as "the cheaper option"
    Buyer problemswhat they are trying to fix, in their words
    week 2 · decision2
    Positioning gapstwo claims nobody in the category owns yet
    Category narrativeone sentence, argued out in the workshop
    week 3 · plan3
    Where it appliessite, deck, sales calls, profiles, AI answers
    How it shipswhat changes in each, who owns it, in what order
    Go-to-market planchannels, messages, first moves, with numbers
    done0
  2. 02

    Week 2. Decide.

    Evidence in, opinions out. One workshop, one position your whole team can repeat and defend.

    position-sprintexample3/8 done · max. 3 weeks
    week 1 · evidence0
    week 2 · decision2
    Positioning gapstwo claims nobody in the category owns yet
    Category narrativeone sentence, argued out in the workshop
    week 3 · plan3
    Where it appliessite, deck, sales calls, profiles, AI answers
    How it shipswhat changes in each, who owns it, in what order
    Go-to-market planchannels, messages, first moves, with numbers
    done3
    Market and competitors
    AI perception map
    Buyer problems
  3. 03

    Week 3. Plan where it lands.

    Every place the position has to show up, from the homepage and the deck to sales calls and AI answers: what changes in each, who owns it, and in what order. Then the go-to-market moves behind it.

    position-sprintexample5/8 done · max. 3 weeks
    week 1 · evidence0
    week 2 · decision0
    week 3 · plan3
    Where it appliessite, deck, sales calls, profiles, AI answers
    How it shipswhat changes in each, who owns it, in what order
    Go-to-market planchannels, messages, first moves, with numbers
    done5
    Market and competitors
    AI perception map
    Buyer problems
    Positioning gaps
    Category narrative
  4. 04

    Done. Yours to run.

    The position and the full plan to put it to work, written for your team to run. Or with us.

    position-sprintexample8/8 done · max. 3 weeks
    week 1 · evidence0
    week 2 · decision0
    week 3 · plan0
    done8
    Market and competitors
    AI perception map
    Buyer problems
    Positioning gaps
    Category narrative
    Where it applies
    How it ships
    Go-to-market plan
position-sprintexample0/8 done · max. 3 weeks
week 1 · evidence3
Market and competitorswho claims your space, in which words
AI perception mapChatGPT names three rivals first, you as "the cheaper option"
Buyer problemswhat they are trying to fix, in their words
week 2 · decision2
Positioning gapstwo claims nobody in the category owns yet
Category narrativeone sentence, argued out in the workshop
week 3 · plan3
Where it appliessite, deck, sales calls, profiles, AI answers
How it shipswhat changes in each, who owns it, in what order
Go-to-market planchannels, messages, first moves, with numbers
done0
position-sprintexample3/8 done · max. 3 weeks
week 1 · evidence0
week 2 · decision2
Positioning gapstwo claims nobody in the category owns yet
Category narrativeone sentence, argued out in the workshop
week 3 · plan3
Where it appliessite, deck, sales calls, profiles, AI answers
How it shipswhat changes in each, who owns it, in what order
Go-to-market planchannels, messages, first moves, with numbers
done3
Market and competitors
AI perception map
Buyer problems
position-sprintexample5/8 done · max. 3 weeks
week 1 · evidence0
week 2 · decision0
week 3 · plan3
Where it appliessite, deck, sales calls, profiles, AI answers
How it shipswhat changes in each, who owns it, in what order
Go-to-market planchannels, messages, first moves, with numbers
done5
Market and competitors
AI perception map
Buyer problems
Positioning gaps
Category narrative
position-sprintexample8/8 done · max. 3 weeks
week 1 · evidence0
week 2 · decision0
week 3 · plan0
done8
Market and competitors
AI perception map
Buyer problems
Positioning gaps
Category narrative
Where it applies
How it ships
Go-to-market plan

The whole spec. Nothing hidden.

position-sprint.yamlyaml · utf-8
engagement: Position Sprint
duration: three weeks at most # from kickoff
your_time: one kickoff, one workshop # no weekly status call
you_get:
  - one position your team can defend
  - where it applies, what changes, in what order
  - the go-to-market plan behind it
you_keep: everything # report, recording, plan
price: €3,500 # one-time, excluding VAT

Decide it once.

Then stop re-arguing it in every deck.

// If your own team doesn't believe it, your buyers won't either.