Notes
Notes on marketing B2B products that take explaining. Short, specific, no hype.
notes/
3 files · newest first
- file:
- launching-heralded-on-my-own-gtm-advice
- published:
- 2026-10-06
- read_time:
- 4 min
Heralded launches today. Launching your own product is where you find out whether you believe your own go-to-market advice. I took mine. For the most part.
- file:
- hubspot-rebranding-inbound-to-unbound-is-the-official-post-mortem-of-seo-inbound
- published:
- 2026-09-10
- read_time:
- 8 min
HubSpot’s INBOUND rebrand points to a wider visibility problem. Keep content that helps buyers decide, cut generic traffic work, and invest where buyers, peers and AI systems form opinions.
- file:
- before-you-buy-attribution-software-repair-your-crm
- published:
- 2026-09-03
- read_time:
- 8 min
If you are a technical founder or commercial leader struggling to explain where pipeline comes from, the problem is probably not that your attribution model is too simple. It is that your CRM does not reliably record what happened.