You out-build your competitors. They out-market you.
We work with European B2B companies whose product takes explaining, and build the GTM system they're missing: positioning your buyers get, a cadence that ships, instrumentation you can read. Built in your tools, on your accounts. Yours forever.
The symptoms bingo card.
Congratulations. You have a marketing problem.
The good news: none of this is a talent gap. The product compounds because you built machinery for it. The pipeline doesn't, because nobody built a system. That is the whole reason growth feels random.
In production, this gets someone fired.
No owner, no monitoring, no deploy cadence. So why does marketing get away with it? Marketing is your growth service: the one that turns strangers into pipeline. And it usually runs exactly like the board says: gut feel instead of tests, whoever picked it up last instead of an owner, a deck two rounds old because nothing forces it to change.
The fix is not more marketing. It is running the function the way you run everything else: owned, instrumented, reviewed, iterated weekly.
You don't need a remove-marketing toggle.
Sentry's homepage ships a literal toggle that strips the marketing off the page. Their buyers are engineers. The allergy is earned.
But it is an allergy to bad marketing: hype, vagueness, TikToks aimed at people who will never buy. Good marketing for buyers who do their homework reads closer to documentation. Claims you can check. Benchmarks with a method section. Comparisons that concede tradeoffs. A price on the page. It assumes your buyer has already done the research, because they have, and it answers why-you before they ask.
Your buyers don't hate marketing; they hate being marketed at.
Unlock hypergrowth with revolutionary AI-powered full-funnel marketing solutions! We leverage best-in-class synergies to take your brand to the next level and deliver game-changing ROI at scale! 🚀
(Toggle it back. Please.)
The makings of a good marketing system.
Positioning first, because positioning only counts if other people repeat it: the claim your product can defend, in your buyers' words, everywhere they look.
Then the machine that ships it weekly: comparison pages, benchmarks, the answer when a prospect asks ChatGPT who solves this, a voice that sounds like you. Ship, measure, keep or kill. AI agents do the production work, so the first 30 days ship what a new hire needs a quarter to reach.
All of it lands in your accounts, your repos, your name. An agency can't hand over the assets; the handover would end the retainer. Here the handover is the product. If we stop tomorrow, nothing stops.
What's your problem?
Four ways in. Pick the one you'd recognise from your own standup.
GTM Partner retainer
A fractional CMO inside your team: positioning, the system that ships it, and the numbers, all handed over.
- Cadence
- One to two days a week, in your channels and standups
- Term
- Three months to start, then month-to-month
- Reporting
- Live dashboard, included
- You keep
- Everything: the system, assets, playbooks, agents, accounts
- Your time
- Barely any. Nobody has to manage us
- Skin in the game
- Results-linked fees, sometimes equity. Ask
From €2,000a month, excluding VAT
Tell us what you're buildingConsultancy
For leaders of complex B2B products who already have a team and need decisions, not more output.
- For
- Founders, CEOs and marketing leaders
- Covers
- Direction, priorities and KPIs
- Decides
- Positioning and go-to-market calls
- You keep
- The decisions, written down, with the reasoning
Agreed in a callscoped to the decisions you need made
Book a callPosition Sprint
Decide what you're known for, then get the plan for where and how to put it to work.
- Duration
- Three weeks at most
- Your time
- One kickoff, one workshop
- You get
- A position your team can defend
- Plus
- Where it applies, what changes, in what order
€3,500one-time, excluding VAT
See the sprintBuild and run
When it needs building, GrowthPath AI builds and runs it, and you keep what gets built.
- Builds
- Positioning-led websites
- Runs
- AI visibility and content engines
- Model
- A fixed-scope build, then a monthly run
- By
- GrowthPath AI
Scoped per engagementquoted per project, excluding VAT
See GrowthPath AI servicesWhen do you need this?
The signal is not team size. You might have a marketer or two already; what's usually missing is commercial direction. If nobody owns why buyers pick you, what ships next, and what it produced, that is the gap we fill.
European B2B companies from seed to Series B whose product takes explaining: buyers research, compare and ask ChatGPT before they talk to anyone. Often the GTM is still the founder or the CEO, who has a company to run. We work with two or three at a time.
Mostly, I do this because I like cool tech.
My whole career is products with datasheets, docs, and changelogs: industrial tech, developer tools, technical SaaS. I read the docs before the first call. I can sit in your standup without a translator.
I'm the kind of marketer who builds: the agents, the dashboards, this site included. That habit turned into GrowthPath AI, where the systems I run for clients become products.
I'm not an AI evangelist. I'm a growth marketer who uses AI where it beats the alternative, and I'll tell you when it doesn't.
We build our own, too.
The systems we run for clients turn into products. Three are out in the world, at different stages.
heralded.ailiveAI visibility, with the work done. Agents watch what ChatGPT, Gemini, Perplexity, Copilot and Google tell your buyers about you, then do the work to change it. Starts with a free Snapshot.Heralded, by GrowthPath AI →
Free website auditlive · freeEnter your domain and get an audit of your whole site across SEO, AI visibility, technical health and content. About two minutes, no card.growthpath.systems →
bookling.coinvite-onlyA booking page that opens instantly on your own site and gets someone into your calendar in one screen.Bookling, by GrowthPath AI →
The part where testimonials would go.
Twelve years running growth for B2B companies with products that take explaining: industrial 3D printing, payments, fintech, developer tooling. Buyers trust people who understand what they're building.
Client stories land here when they carry numbers I can defend. Until then, this page makes claims you can verify in a first call, and no others.
meanwhile, from the CV:
UltiMaker3D printing · marketing director
Verifonepayments · head of growth services
Flow Moneyfintech · through to acquisition
SeedBlinkinvestment fintech · 3 market launchesTell us what you are building.
Two or three sentences is plenty: what you sell, who buys it, where pipeline comes from today. If the fit is wrong, we'll say so.
Rather talk it through? Book a 30-minute call.
The least engineered system in the company is the one that pays for all the others.